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Saturday, December 13, 2014

Mountain Dew - Rise above Fear

Mountain Dew - Rise above Fear 

Fear should be a crucial element in everyone’s life.
Success: If a student does not have the fear of “Failing in a subject” he/she will not prepare hard for the examinations.
Sincerity: If an employee does not have the fear of Termination, they won’t be sincere in their job.
Punctuality: If a person does not have the fear of missing a Train or bus, then they won’t be on time to the spot.
Self-control: If a diabetes patients does not have the fear of “Sugar Level“, then they won’t limit themselves from taking sweets or taking medicine at proper time.
Discipline: If a men does not have the fear of getting Humpty- Dumpty, then he won’t hit the gym or exercise to keep him FIT.
If a driver does not have the fear of accident, then they won’t be wearing helmets or follow traffic rules.
If we don’t have the fear of break-up, then there won’t be any genuineness in love life.


So, Fear is very much needed in-order to keep us dynamic towards the positive traits of life. It’s in our control to decide whether we can seizure those fear to a constructive growth or use those deadly fear to destroy ourselves.

When we are a kid, we did fell down from bi-cycle numerous times. Though we had the fear of falling down again, every time we fall down we got up with the willpower. We are an excellent drives today because we were not scared of those hurt. If we are perfectionist in any field today, it means that we had once overcome those fear.

There was one incident - a turning point in my life;
I had been killing myself from NOT chasing my passion due to fear.


"One has to take risks in life to succeed", My dad keep repeating every second and I did overcome that fear and achieved that Passion.

That Passion was to publish my novel. I want to see me as an Author. But I had so many Fears

  1. Fear or Rejection from Publishers
  2. Fear of Critics
  3. Fear of facing audience during book launch,
  4. Fear of Appreciation
  5. Fear of choosing cast and People for work
  6. Fear of my English Language. 
  7. Fear of Failure and the list goes on... 

Fear of Rejection from publishers:
This fear was my major road blocker that was stopping me from pursuing my dream. At one stage, I pushed myself hard to face any kind of rejection from publisher.

All I wanted was “at least” a reply from any publisher. Even if it is a rejection with harsh comments, I decided to work on those comments. JK Rowling and Chetan Bhagat had many rejections initially. My target was to make a publisher accept my manuscript at least in the 50th attempt. I started counting my rejection list First, second….third :) Hooray!!!, I was so lucky that, my novel was accepted by the third publisher “GoodTimes Reads” 

Fear of my English Language 
My manuscript was rejected by 2 publishers initially for my English language. They were afraid that my manuscript did not follow any rules that a novel should follow. At First, I was taken back. But, then I decided to improve my language.  I went for profession help. I did a proof read to gain my confidence. Now, I am actively participating in all Indiblogger contest, writing more post and short stories, reading more books to understand the language style used. Proof Read is must for any novel, but my motive is to reduce the number corrections in the future.

Fear of facing audience during book launch:
This fear stopped myself from having a book launch. I firmly said “No” to the publisher for book launch, dreading that I would not be able to face audience questions and my chief guest.. For me, that complete atmosphere would be an alien world. But after continuous request from my publisher and from my friends and family, I decided to prepare myself for book launch. I saw all the Book launch videos and prepared myself for the big day. I voluntarily participated in a “Speak-on” Forum (A forum that inspires people for public speaking), gave numerous guest lectures in non-profit organization and trainings in my organization to overcome the fear of public speaking.
I also had a fear whether someone would turn up for a debut author’s book launch. To make my book launch a hit, I launched photo contest competition and also give away contest in good reads.
My book launch went successful.

Fear of Appreciation: 
I get embarrassed when people talk something good about me. If someone says, my outfit is fabulous I don’t know how to react. When my book cover was released first, people cherished me in front of others. That was the most awkward moment. Later, to overcome this, I took the appreciation as it is for someone. In that way, I always reminded Miss. Cool.

Fear of choosing cast and People for work:  
As a part of my contract, I promised my publisher that I would be making a video (book Trailer) for book promotion. I was terrified to choose my cast, shooting location, cinematographer, Editor, back ground music. I was not confident to play a fair role in picking the best ones in all. Then I put so much time in researching. For choosing a cinematographer and Editor, I invested my time in reviewing their past works and collected the feedbacks. I googled and learned lot of things about Editing and photography.  It took a long duration, since I was an amateur in taking a video. Twice I failed in editing. But instead of screaming about it, I looked in for reasons and rectified. I keep a feather on my hat, whenever I see my debut video, because it taught me valuable lessons like confidence, approaching a stranger and appointing them for work, forming a team, creating a friendly atmosphere. For everything the base was to crack the Fear and get into action.

Fear of Critics:
Whenever a product is launched, a lot of people would be out there just to look the negative characteristic of it. It’s their money and it’s nothing wrong to expect it to be worthy enough.  I did had that fear.
People will not give another chance considering I am a debut author. If it goes to world, it will be compared against debut authors as well as top selling authors. But this fear, craved to standardize the content of my novel. Before my novel goes to the world, I took few professional critics help. I sent my manuscript for critics review and got mixture of both positive and negative remarks. This in fact boosted my confidence and decided to take each critics as a positive milestone in my author’s journey.
I requested few authors to review my book. Sincere Thanks to all the authors Prasanta Mahanta, Arjun Deep Singh Pahwa, Arpit Vageria, Mehek Bassi, Samarth Prakash and Robert L. (Rob) Bacon who invested their time and gave a wonderful review.

Fear of Failure:
It’s always the fear of failure push us to the next level and in fact teach us a valuable lesson. All I could recollect was, a decade ago I don’t know what is writing. If my dad request me to participate in a writing competition, I would just whizz off.

Before 6 years, starting a blog itself came with a package of surprise. I keep screaming that readers would post destructive commentaries. I postponed creating a blog. But yes, I quit that fear and created a blog one fine day. Thanks to my first post. Though it was damn, damn crap but that was definitely my base for my author building today.  My friends says my writing is getting matured day by day. So, Even if I fail today, after 5 years, I will be definitely a successful Author.

We can always find 1000 fears in life to reason for not doing something.  Take down a paper divide into 2 columns. Write down all your fears in one column and in the next column try to write down “The ways to overcome it” (Even Excel would do)
I am sure you will enter a new destiny, which will be FEAR FREE :)

P.S – This post is not for the girls who avoid junk and oily foods for the fear of “PIMPLES” and fear for the huge insect C….C…..CO….COCKROACH. (:P)

I recently saw this Mountain Dew ad in TV and simply loved it. The making was awesome. This video conveys Rise above Fear to achieve your desire. Its lovely. Click on the below video to watch in Tamil. Arya's Die hearted fans "Dont miss it". The back ground lyrics "Achamillai Achamillai" written by "Mahakavi Bharathiyar" gives goosebumps. Here is my Embedded Video for the same. 



Click here to watch in Telugu.

This post is written as a part of "Rise above Fear" organized by Mountain Dew in assocation with Indiblogger Happy Hours contest.

Contest Details:

Rise above fear! #IndiHappyHours @IndiBlogger @MountainDewIn

Fear is a fact and one has to take risks in life to succeed. So tell us about the risks you have taken to overcome your fear and claim victory!

Follow Mountain Dew in Facebook - https://www.facebook.com/mountaindewindia

To Follow Mountain Dew in Twitter - Click HERE 


My Embedded Mountain Dew Video - http://deepikamuthusamy.blogspot.in/2014/12/the-dew-film-tamil_13.html

Thursday, December 11, 2014

Good hygiene and sanitation can affect India at large!


Good hygiene and Sanitation can affect India at large!!!

October 2nd 2014:
"As part of his Swachh Bharat Abhiyaan, Prime Minister Narendra Modi nominates nine Indians to begin the Clean India campaign." It was the hot topic in all the Television channels and my happiness drove to sky, imagining a good hygiene and clean India.

However, Rajinikanth was upset with Modi, as he was not nominated by him. As everybody knows, in a cricket match when 36 runs are needed in the last ball, Rajini hit the ball so hard that it broke down into six pieces each scoring six. This means, Rajini can do everything. He was also upset that the Swachh Bharat mission was accomplished with the vision of 'Clean India' to complete only by 2nd October 2019. The mission was targeted to complete by 2019, since its 150th birthday of Mahatma Gandhi. Though it had its own significance, Rajini wants to clean India right away. He took a deep breath, gust air from the lungs with a cool embouchure. That’s it. All the dust, unhygienic was thrown out and a clean India was achieved.

Suddenly, water flashed on my face and my mom ordered me to wake up from sleep.

Was it a dream? Disappointment shielded my face and eyes ducked up the flash news again. Reality struck my mind. Clean India cannot be achieved only by one person or in a day. Each and every citizen need to contribute towards it. Of course, those 9 Nominated prominent leads will put their 100% efforts. But, to make it a huge success, Collaboration is must. We should join hands with them and at-least take a baby step towards it.

New Year is round the corner, and let’s make it a New Year resolution.
This year, 2015, “Personal Hygiene is my first priority” crave it to your heart.  If a person, gives importance and take steps to clean her/him first, his house will be automatically cleaned, which will result in clean society. There by Clean India. 
How can we contribute from our End?

1. Hygiene begins at Home:
Kids are the future of our country. It’s our responsibility to teach them the value of personal hygiene right from childhood. In-fact, Kids have more neurons which helps in new connection. This helps them to learn new things incredibly fast. So, anything thought in the childhood, will stay with them forever. Schools should come forward and contribute towards it. Like Academic Excellence, Punctuality Award and Regular Attendance Award, a special award named "Cleanliness Award" has to be introduced in all schools and motive children’s towards it. Like Maths, Science, General Knowledge, a new subject "Personal Hygiene" has to be included in the curriculum in all schools with the syllabus like Diet, Nutrition, Fitness, Child Care, Oral Care, Grooming Routines and so on. Encourage them to cut the nails regularly.

 2. Personal Hygiene has to start from home.
Cleanliness is next to god. A very good hygienic house creates a positive mood and positive energy. Bathroom and Kitchen are the most used area and it also the area which would cause infection more. Since it’s a place where the disposed vegetables, are stored more. Wash the dishes every day; don’t sink it for long time. Wash the dishes once before you cook. Wash the toilet every day and Close the toilet lid and flush it since the fecal may fly into the air. Wash your clothes, bed sheets regularly. Wash your towel to avoid dandruff. Garbage collection needs to be recycled then and there. 

3. Choosing the right clothes:
Dress right to the season. Wear cotton clothes during summer season. Cotton absorbs sweat and it avoids rashes that are caused due to dry fit clothes. Tight and wet Clothes lead to infections and allergies. 

4. Prevention is better than cure. 
People should be educated on all Immunization vaccines. Corporate, schools, colleges and government office should regularly conduct Immunization camp. 

5. Avoid Mosquito repellent and use Mosquito net:
Poor sanitation are the good news for mosquitos, they easily spread dangerous diseases. Try to use mosquito net instead of repellent.

6. Contamination of water:
During rainy days, water may be contaminated by throwing away water bottles, plastics covers in lakes, beaches will pollute the water and in turn affect the health of the animals living inside the water.
People living in city Municipal water and it has to be cleaned frequently.  Relay on cisterns and private wells. Drinking un-contaminated water may lead to nausea vomiting and diarrhea.
Clean your water tank regularly

Hotels:
With increasing lifestyle change, people are having food outside at-least once in a day. The hotel utensils and plates are not washed properly and it was placed in the sink most of the time. sometimes, whole night. Most of the hotel kitchen is very pathetic. Rats, Lizards stay in those environment.  Have your ever wondered, why do we get food poison, when we have food outside our home

2 weeks before, 4 infants dead at neo-natal intensive care unit of government hospital. All the dead infants were between 2 to 25 days old and their mothers were in their early 20s, but were fragile and severely malnourished, claimed doctors.
Government hospitals are the worst: statistics back the grim reality. The highest number of newborn deaths — 1,072 of 14,699 live births — was recorded in Vanivilas Hospital.

According to them, 8 out of 10 children in Ghana do not have access to basic toilets, this it noted go alongside unsafe drinking water and a lack of hygiene services, contributes to three of the main killers of children: under nutrition, pneumonia and diarrhoea.

63,000 child deaths in Ghana since 2000 due to lack of toilets, overflowing sewage, open drains and generally foul-smelling environments.

Throwing bottles and plastics on roads. Everyone knows it’s wrong, but people do it for fun or laziness.
 Naran a young, very stylish and funky guy was waiting for his girlfriend in the bus stop. He has groomed well to impress his girlfriend.  He was busy listening to songs, shaking his heads to the rhythm of the music. He took out a  chewing gum and started grinding it to kill the time. 
The taste of the chewing gum had gone after few minutes and he was about to spit in on road. A voice from within popped up and asked a question. "Don’t you feel ashamed to spit it on road.!? You are educated." 
“It’s just for fun yaar. What the big deal” He replied to the inner voice and spit it on the road.

After a hour of wait, Nisha came and halted her scooty in front of him. Nisha has to pick him in her New scooty and take him for a date. That was the plan. on seeing her, his excitement rose to the peak and he did not witness the cow dung lying on the floor. He stamped on it and all he could see was Nisha weird expression on seeing his dirty shoes with Cow Dung. She requested not to come in scooty as it would spoil her new scooty and drove off. He felt a cow crossing him and saying,"“It’s just for fun yaar" 

It is rightly said, “What goes, comes around.” 


Like Naran, we knowingly or unknowingly doing all nasty things. If you are spoiling your surroundings, it means that you are digging yourself for a graveyard. You are contributing for welcoming new unknown disease.
So, let’s pledge today that. Even if I am not contributing towards clean India, at least I will not spoil my mother nation. It’s my mother land, I love it as much as I love my mom.

And Finally, as SRK says in Chennai Express, "Dont underestimate the power of a common man". 
We can do it!
We have the power to change!!
We can bring miracles!!!

This post was written as a part of "Banega Swachh India" contest organized by Indiblogger.in